We help startups make more decisions derived from data and fewer based on gut alone
Learn who your customers are and what problems they have. Then try to validate your solution, so that you can quickly get to Product-Market-Fit.
Focus your development and data collection on metrics that will help investors understand why you're a risk worth taking.
Implement feedback loops, experimentation frameworks and other best practices, in order to minimise wasted resources and gain a real competitive advantage.
With your limited resources, you cannot build all of your ideas. Yet choosing what to build next can often be a struggle.
We'll help you identify impediments that make your decisions harder and recommend frameworks to get you making more objective decisions.
If you cannot tell whether changes you make are effective, you'll be 'flying blind'. You'll struggle to fix issues and you may overlook opportunities to double-down on your successes.
We'll suggest feeback loops that can give you the visibility you need to start asking the right questions.
If you have poorly performing acquisition, activation or retention funnels, you're inadvertently wasting your growth-related resources (tech, sales and marketing resources).
We'll suggest ways for you to start making iterative improvements to these funnels.
You already have a gazillion feature ideas, so it may seem counter-intuitive to look for more. But taking an exploratory approach may give you a new perspective that helps you find the real opportunity.
We'll recommend research questions and methods you can use to better understand your customers' desires, challenges and how they interact with your product.